Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
The rumors are true: Microsoft and Salesforce are burying the hatchet and teaming up to bring native apps to Windows and Windows Phone and Salesforce data into Office 365. 
No comment yet.
Sign up to comment
Scoop.it!
Has Facebook got you fooled?Are you chasing likes for your brand page? Checkout the decline in FB reach from 2012 to 2013 above!
AlGonzalezinfo's insight:
Ever since Facebook started its "News Feed Algorithm" in 2013 I became disinterested in it. This article does a great job on how FB changes have affected the reach of the content you post. It appears that less than 4% of people are seeing your updates in their newsfeed! Here are some options from the post. 3. Switch your social media focus There are many other social media networks that will drive traffic to your blog and website that you don’t have to pay for. These include Twitter, Linkedin, Google+ and Pinterest to name a few. There are a couple of channels that have surprised me over the last 6 months. They are Flipboard (is starting to drive more traffic than Facebook) and even the often forgotten Stumbleupon.
Scoop.it!
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?
Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found. Via Jeff Domansky, Cambridge Marketing College
AlGonzalezinfo's insight:
This is a truly useful resource!
Susan Burnell's curator insight,
April 21, 2014 5:07 PM
Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short 
Marta's curator insight,
April 2, 2022 3:40 PM
statistics on how long should content be to keep readers interested
Scoop.it!
AlGonzalezinfo's insight:
From academia to corporate, marketers need to attract, engage strangers to the brand. In Marketing, we create the best "hook" and cast the widest "net" to Attract the best prospects. We then we need to pass that information to those who Convert and Close. That is where the CRM AND good communications takes over. After we Close, all stakeholders participate in the process of Delighting and Stewarding. The graphic displays a number of tools that all stakeholders can collaborate on, in order to execute and partner via the process of inbound marketing.
Scoop.it!
Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on content marketin… Via Stefano Principato
AlGonzalezinfo's insight:
I am a big fan and practitioner of content marketing. This is a wonderful resource!
Stefano Principato's curator insight,
March 30, 2014 10:48 AM
Incredible infographic on content marketing
Scoop.it!
There is a myth that I encounter frequently that you are either a good writer or a bad writer. I do not believe this to be true. In this article, I would like to share my experience and give you advice on how you can all improve your writing skills. I hope you find them useful. Via Stefano Principato
AlGonzalezinfo's insight:
As a busy prefessional and blogger, I can't sustain all the practices included in the article. The 3 that I can sustain are: ~Getting back to basics ~Removing the filler ~Evaluating my writing If I had more time, I would do the rest, but, if you are like me, these three are critical.
Stefano Principato's curator insight,
March 26, 2014 10:24 AM
You should try and get into the habit of writing most days. I do not believe that your writing will improve much by writing one or two short five hundred word blog posts a week. You need to write frequently and reach a point where writing becomes second nature.
Scoop.it!
AlGonzalezinfo's insight:
This is a bit hard to follow with only the slides but there is very good information on this slides for anyone working with Social Media in Higher ed.
Scoop.it!
AlGonzalezinfo's insight:
Wonderful post here but Hoda Maalouf, @MaaHoda. Great story and message: “Patience is bitter, but its fruit is sweet.” ― Jean-Jacques Rousseau Nowadays, we are far removed from the ’80s, when there was no Internet, instant messaging or Skype phone calls. This is affecting all of us and in particular the younger generation which has grown accustomed to being bombarded with fast-turnover information; they filter it instantly without paying much attention to its meaning. Our whole society is becoming instantaneous, just like instant messaging, instant photography, instant news, instant coffee and so forth. We are unwilling to decipher any complicated messages, wanting things simple and fast. Depth and nuance are out the window. The biggest weakness of today’s generation is impatience... Read the rest at:
Scoop.it!
10 Hottest Social Media #Marketing Trends Watch Out This 2014 #Infographic
AlGonzalezinfo's insight:
Good resources quoted here. Interesting predictions. Not sure about the use of QR codes though...
Scoop.it!
2013 was filled with Social Media blunders and we've collected some of the best mishaps, whilst looking at what you can do to avoid them this year.
AlGonzalezinfo's insight:
Excellent source on mishaps and how to avoid them.
Check this out: Burger King and JeepThe reason these two seemingly unrelated brands are being lumped together is because they were both hacked within the same week, and apparently by the same people. The hacks changed both brand’s Twitter pictures to their competition, and posted a series of tweets giving shout outs to other twitter users, accusing employees of drug abuse and generally just spouting nonsense. The accounts were promptly ‘fixed’, but not before the tweets were retweeted tens of thousands of times, and the damage to the brands was done.
Victoria Aupont's curator insight,
February 1, 2014 5:11 PM
This blog post showed how different brands did not carefully manage their social media in 2013 and ways to how they could have prevented these issue. One of the issues that stood out to me is the burger king and jeep social media incidents. Apparently, both brands got hacked and the hackers changed their profiles pictures and profile name to their competitor’s name and logo. On burger king twitter page, the hackers started tweeting about how burger king employees are doing drugs and other lies about the brand. Even though the company could not handle this problem before the tweets were retweeted over a thousand times, it helped increase the followers and traffic on their page. Sometimes bad publicity can turn into good publicity that can lead to more followers than before the incident. This can happen with a good public relation specialist by your side.
This blog post should remind us to be mindful of the things that you put on the World Wide Web more especially on social media. From a company perspective, their social media is a controlled channel used to talk to, relate and get feedback with customers. When handling your own social media you still have to be mindful on the things you say and do on your site. It may be used against you when searching for employment. Many people have not been hired or have gotten fired because of the content they chose to show on social media. When working for a company you become a face of the brand and then you are expected to uphold a particular image. This topic has become one of the most talked about topics in the work field. The model used for social media is the two- way symmetrical model which encourages two way communication that led to mutual understanding and cooperation (Guth & Marsh pg 7). Brand/companies are encouraged to respond back to the feedback they encounter through their social media.
When handling a social media sight for a company many precautions should be taken such as avoiding unnecessary negative topics, being careful when approaching new topics, and wording of tweets. Anything can be taking the wrong way and before you know it your brands need crisis management help.
An example of crisis management help is John and Kate plus 8. John & Kate relationship took a turn for the worst with lies and deceit and through television and social media things became very messy for them. In this repair case, Kate reputation was saved more than the John’s because Kate hired a public relations specialist to help manage and properly handle each situation. They went though many phases and strategies to repair Kate image. Some strategies that were used was reducing offensiveness of event, plan to solve, and reduce credibility of accuser.
Scoop.it!
To access the source video in vimeo, go to: http://vimeo.com/83478484
AlGonzalezinfo's insight:
Very interesting concept based on our empathetic nature of wanting to help others.
Scoop.it!
Pinterest will be four years old in March. It has well over 70 million users. And it's the fourth largest traffic source in the world. Pinterest drives more referral traffic than G...
AlGonzalezinfo's insight:
Excellent Infographic with easy to follow steps that should increase engagement from our pins.
Scoop.it!
![E-commerce Eye Candy - Landing Pages Work [Infographic] - Building Keystones | #TheMarketingAutomationAlert | Social Media Resources & e-learning | Scoop.it](https://img.scoop.it/pKd6rfmaK3PoAqPv-ph3Pzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic from ion interactive teaches us to use custom landing pages to influence your site visitors to make a purchasing decision in your favor.
__________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq, John van den Brink
AlGonzalezinfo's insight:
Wow, busy but very informative. Need to pay attention to the landing page!
Marteq's curator insight,
December 16, 2013 6:43 PM
Between ion and Unbounce, I don't know who's the bigger brain when it comes to landing pages. 
Lee Tonitto's curator insight,
December 17, 2013 4:53 AM
Landing pages really work delivering leads, sales and campaing ROI |
Scoop.it!
From
www
A new breed of business travelers is demanding connectivity and green initiatives from hotels.
AlGonzalezinfo's insight:
A new breed indeed! It is all about social web and connectivity for the next generation of business travelers! From the article: They're social animals. While many worried that with the onslaught of communication tools like e-mail and texting kids would grow up without the ability to connect face-to-face, it turns out that millennials are all about socializing and networking. Thus you'll find an increasing number of hotels engaging their guests with regularly scheduled events such as happy hours, wine tastings and pool parties. Taking networking a step further, when it opened last year, New York's TRYP By Windham Times Square South became the first U.S. hotel to partner with a social media app called LobbyFriend, which encourages hotel guests to connect and socialize with one another during their stays.
Scoop.it!
AlGonzalezinfo's insight:
I was doing a session and a participant recommended this to me. I need to get it.
Kenneth Mikkelsen's curator insight,
April 25, 2014 4:28 AM
Best-selling author of "Turn the Ship Around! How to Create Leaders at Every Level" David Marquet talks about How Great Leaders Serve Others at TEDxScottAFB.
Scoop.it!
Toxic Leaders Interview conducted by George Reed, Associate Professor of Leadership Studies at the University of San Diego Via Dr. Susan Bainbridge
AlGonzalezinfo's insight:
This a wonderful interview, once you get to it. The introduction is long but you can skip ahead around 2:30 to get to the interview. I truly admire Dr. Lipman-Blumen and totally agree with her views on what the media causes and her perspective on why toxic leaders get ahead. One of my favorite parts is when she asks the audience how many of them have experienced a toxic leader and the majority of the audiences raises the hands. Long but worth the time!
Scoop.it!
AlGonzalezinfo's insight:
Some of these are very surprising. For example: 3. Facebook is ageing. 45% of Internet users aged 65+ use Facebook. 4. Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest. 5. Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
Scoop.it!
AlGonzalezinfo's insight:
What do you think is the biggest obstacle for women in the workplace today? I am loving this infographic!
Scoop.it!
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use. Via Georgina Lester, Cambridge Marketing College
AlGonzalezinfo's insight:
Very helpful information on the article and the Inforgraphic.
Nicoletta Gay's curator insight,
March 29, 2014 3:47 PM
The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that. 
Victor Juarez's curator insight,
March 31, 2014 5:55 PM
Facebook or Linkedin? Mejor las dos pero si hay que elegir... 
Dawn Jensen's curator insight,
April 8, 2014 5:59 PM
For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.
Scoop.it!
AlGonzalezinfo's insight:
Great post from @mkonnikova on the findings of Wharton Professor Jonah Berger on the different variables that provokes readers to share stories.
From the post: =================== Articles that evoked some emotion did better than those that evoked none—an article with the headline: “BABY POLAR BEAR’S FEEDER DIES” did better than: “TEAMS PREPARE FOR THE COURTSHIP OF LEBRON JAMES.” But happy emotions: (“WIDE-EYED NEW ARRIVALS FALLING IN LOVE WITH THE CITY”) outperformed sad ones: (“WEB RUMORS TIED TO KOREAN ACTRESS’S SUICIDE”). =================== The post is at: http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html?mobify=0
Grace Jolliffe's curator insight,
March 10, 2014 7:07 AM
Many of us have barely enough time to skim- read the posts on our social networks but there are still some posts that make us stop and read... 
APIntd's curator insight,
March 10, 2014 4:42 PM
Une (petite) leçon à garder en tête pour la diffusion d'information
Scoop.it!
AlGonzalezinfo's insight:
Lots of info in each step. Still working my way through it.
Siti Noraisha Mohamed Senin's curator insight,
March 3, 2014 9:01 AM
Bloom's Taxonomy accompanied with useful websites that make it easier to carry out the various levels.
Scoop.it!
I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well. Via Stefano Principato
AlGonzalezinfo's insight:
Excellent model for implementing Pomotional Campaigns on the social web! Very happy to see that Measurement is a key component!
Stefano Principato's curator insight,
January 27, 2014 6:41 AM
Social media is a long-term strategy and as such you need commitment within your organization to succeed.
Scoop.it!
AlGonzalezinfo's insight:
Excellent Infograpic on the ROI of engaging with customers!
Scoop.it!
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media... Via Khaled El Ahmad, Ammar Mohammed , John van den Brink
AlGonzalezinfo's insight:
Great information, and, as always, it all comes down to having clear objectives! Are you aiming for brand awareness, engaging customers, increase sales?
Define those objectives first, then look for information such as the insight provided in this graphic to help you develop an evaluation plan for Social Media.
Scoop.it!
Animated videos are quickly becoming a leading medium of choice for impactful story telling. That's hardly surprising, considering how difficult it is to grab -
AlGonzalezinfo's insight:
A great list of engaging videos done by creatively illustrating data. Info graphics are wonderful and can be even more impactful as short videos.
|
For those of us doing CRM analysis, this is a very interesting read.
From the post:
But it certainly makes sense that Microsoft wouldn't want to encourage competition with its own Dynamics CRM product. For Salesforce's part, it puts new tools into the hands of its existing customers and can potentially drive adoption of its core CRM product by validating their existing Office investments.
And as a brief aside, Benioff noted that the ExactTarget marketing cloud, acquired by Salesforce for $2.5 billion last year, will continue to be hosted on Microsoft Azure, while Salesforce as a whole will be extending its use of the Microsoft SQL Server database management product.
It's certainly going to be interesting to see where this partnership goes.