Excerpted from the article by Nicholas Herold on Darwin Ecosystem Blog:
"There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts.
This is the way I think about content curation: If you were a museum curator, you would be thinking about 1. Your audience; 2. Your theme; 3. Find pieces that would work in that context; 4. Acquire the pieces; 5. Plan the space for the exhibit; 6. Advertise, and 7. Install.
Obviously there are major differences between curation in a museum and on the Internet.
The most important difference is the time scale: events on the Internet are new every picosecond.
In almost every other important respect, the role of the museum curator is the same as that of a content curator on the Internet. The 7 steps above are all the same, except the context is a bit different: you still need to plan how you’re going to exhibit what you’ve acquired.
Curation is a tool to get people who are interested in your field to come to you and regard you as a trusted source.
First, the Do’s:
1. Do pay attention to your subject: Keep on top of your topic.
2. Do give credit to others where you get stuff from: in a world where SEO credit comes from others, it makes sense to scratch their backs, and give them a reason to scratch yours.
3. Do find interesting content to share.
4. Do share the content in context: It’s not enough to post the relevant content, you have to say why you think this is important.
Now for the Don’ts:
1. Don’t appropriate—curate. This means that you should not take someone else’s work. It’s okay to quote small portions of text or visuals, but grabbing the content and resposting it as you own is appropriating, in other words, stealing.
2. Don’t forget your audience. A while back I tweeted something that was a bit controversial and unrelated to my topic and lost about a third of my followers.
3. Don’t pitch your product by pretending it’s the content you’re curating. If someone feels you are only interested in selling, you will lose followers.
4. Don’t give up!
Read full original article here:
http://www.darwineco.com/blog/bid/83561/4-Do-s-and-4-Don-ts-in-Content-Curation
Via
Giuseppe Mauriello