The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.
... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”
This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....
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Jeff Domansky
For those of us doing CRM analysis, this is a very interesting read.
From the post:
But it certainly makes sense that Microsoft wouldn't want to encourage competition with its own Dynamics CRM product. For Salesforce's part, it puts new tools into the hands of its existing customers and can potentially drive adoption of its core CRM product by validating their existing Office investments.
And as a brief aside, Benioff noted that the ExactTarget marketing cloud, acquired by Salesforce for $2.5 billion last year, will continue to be hosted on Microsoft Azure, while Salesforce as a whole will be extending its use of the Microsoft SQL Server database management product.
It's certainly going to be interesting to see where this partnership goes.