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Commentary: Marketing in the digital age 
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Ralph Lauren Knocks off J. Crew for Best E-comm Customer Service in October
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Melanie (van der Merwe) van Schalkwyk's curator insight,
November 21, 2013 11:55 AM
#youtube strategy
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MTN SWAZILAND WINS MOST INNOVATIVE SERVICE AWARD
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GM's new customer-service guru faces big task
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Mobile Banking Best Practices Highlighted at BAI
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5 Customer Service Tips From Netflix
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According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand. Via Jeff Domansky, BirdEye
Jeff Domansky's curator insight,
October 23, 2013 10:54 AM
Research shows brand loyalty programs can still be effective is there well managed. Here's how.
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How businesses can take their beliefs and make them real for consumers.
Trish Sadar's insight:
Excellent article shared by Karen Dietz!
Hein Holthuizen's curator insight,
October 19, 2013 4:26 AM
It is not only your product but also more about where your product/brand stands for from the viewpoint of the social human being 
Jim Signorelli,Story-Lab's curator insight,
October 19, 2013 9:40 AM
I'm rescooping this from Karen Dietz (thanks Karen!). This is one of the finest articles I've read on the subject of purpose -driven marketing. I've read a number of books on this subject since it is very much related to StoryBranding, but this article, by Jessica Blotter, does a terrific job of collecting the major points. When I read articles like this, I have a bitter-sweet reaction. On the "sweet" side is the excitement I feel for a belief I deeply hold true. But on the "bitter" side is knowing that many public corporations can only provide lip service to the idea of purpose-driven marketing. Many CEO's are held hostage by Board members, shareholders or private equity investors who care most about profits from one quarter to the next. Many can't (or won't ) see beyond the bark of the tree, let alone the forest to which it belongs. . Nothing wrong with profits! But, purpose-driven marketing (and its corollary StoryBranding) takes a long term vision as well as a long-term committment to that vision. More importantly, support has to come from the people who control the purse strings, not just the people in charge of filling the purse.
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7 Marketing Lessons From My Local Barber Shop
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JetBlue Gamifies the Customer Experience Via BirdEye
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When you create a culture where everyone is focused on serving, you will drive intense levels of customer loyalty. (Customer Service is a contact sport! Via BirdEye
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Customers always want to pay as little as possible, right? Not so fast. Customers often willingly pay more for a product even when they can get a functionally similar (or even identical) product elsewhere for less. Here's why:.... Via Milos Crafts
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How American Airlines developed its approach to social customer service
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KLM airline now displaying live Twitter customer service response time VentureBeat It currently offers live customer service, via Twitter, 24 hours a day, seven days a week, in no fewer than ten languages on each of Twitter, Facebook, and VKontakte...
Trish Sadar's insight:
Live Customer Service via twitter!
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Hashtag 'Customer Service' For On-Demand Help [Future Of
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United Airlines Launches All-New Mobile App for iOS 7 Sacramento Bee for the iOS 7 platform, offering customers innovative new features, better functionality and an improved touch-friendly design that enables travelers to access information more...
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Telecom Giant eircom Dials Up Customer Service with KANA Enterprise
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![[Video] Richard Branson Reveals His Customer Service Secrets (by Forbes) | Branded Customer Service | Scoop.it](https://img.scoop.it/bMhR1djW1epaCm6WfM79RDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Forbes.com contributor and communications coach, Carmine Gallo, learned 7 valuable customer service lessons in a day with Richard Branson and the Virgin America team. Read post here: (Thnx!
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Create a culture of service, not process CIO Magazine In the non-PMO world, customer service is something that's tied to sellers focused on scooping up all kinds of customers, trying to swell their revenues by attracting any and all possible buyers...
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#Setting4Success Personalized Customer Service Is About Respect, Not About Spying http://t.co/v4xWilOXs1 #SocialMedia #News Via BirdEye
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Ali Anani's curator insight,
October 19, 2013 12:38 AM
To me culture is the brand of interactions. So, I agree with this perspective. 
Bad Spoon's curator insight,
November 7, 2013 1:20 AM
Comment convaincre des prospects de la valeur d’une marque si les employés qui travaillent pour celle-ci ne sont eux-mêmes pas convaincus ?
Au contraire, si ceux-ci sont passionnément attachés à leur marque, ils sauront la défendre et la valoriser, et seront des ambassadeurs de poids
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How did Thomas Cook communicate its rebrand internally? http://t.co/j56eBgJ5HL #internalcomms #employeeengagement #leadership #comms
Trish Sadar's insight:
Excellent example of how to execute a re-brand strategy globally...you start internally first.
I particularly liked that they understood that a brand is so much more than a new logo and once they identified what their brand promise stood for, their goal was to bring that into focus to all of their employees.
Their brand was built from their company values, and they involved their employees so that they not only understood their brand promise....they owned it!
The success comes with consistency where each employee injects their personality to deliver what their brand promises to each customer. Their employees became brand ambassadors!
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'Does Your Customer Service Policy Support Your Brand Vision?' @B2Community http://t.co/KHK295RD5P Via BirdEye
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By choosing social media over other communications channels, millions of customers have given voice to their concerns in what has become an increasingly public arena.
Businesses no longer ask whether they should respond to these issues or not, but how.
Social customer service is now a fully established requirement for customer support. However, many still find it hard to tease out the differences between social monitoring, social marketing and social customer service. Via Ivo Nový
's comment September 12, 2013 5:15 AM
Correct !
Michelle Batt's curator insight,
September 13, 2013 10:01 AM
Think you're on top of the SoMe game? Can you name each of these icons? |
