Brand Loyalty Programs: Are They Effective? | New Media and Marketing | Branded Customer Service | Scoop.it
From www.newmediaandmarketing.com - November 4, 2013 8:13 AM

According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand. 


Via Jeff Domansky, BirdEye