According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them come back to the brand.
Via Jeff Domansky, BirdEye
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Branded Customer Service
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Customer Service, Customer Service trends, Customer Service Articles
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Trish Sadar
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Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... Via janlgordon 
janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand 
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
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Trish Sadar's insight:
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Michelle Gilstrap's curator insight,
August 3, 2013 12:51 PM
This just looks like we need some fun, give it a whirl 
Karen Goldfarb Copywriter's comment,
August 4, 2013 11:32 AM
You're welcome. It's Karen Dietz's clever scoop. Thanks goes to her.
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Research shows brand loyalty programs can still be effective is there well managed. Here's how.