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I’ve mentioned Jonah Berger’s book Contagious: Why Things Catch On a lot lately, specifically a statistic that he cites where only 7% of word-of-mouth marketing happens online. I didn’t believe it, but the study that he cites is pretty well-constructed and impressive. So the 75% number cited in this infographic isn’t entirely out of left field.
That said, I know that quite a few digital marketers visit this site, so I’m curious to understand your thoughts on such provocative data and how you think this impacts digital. Let me know what you think.
