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![The Great Social Customer Service Race [Infographic] | Branded Customer Service | Scoop.it](https://img.scoop.it/IjGFiO6WDHJjYHPzc2VsITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Customer Service Race: Today's consumer doesn't want to be “sold” anything, but they do want to buy from you. 
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Recent research from the American Customer Satisfaction Index studies (as noted in this businessinsider.com article) showed that 3 of the worst 14 companies for (2013 Customer Service Trends – High Tech Needs High Touch – Part 1 of 4
Trish Sadar's insight:
Please read this article, which provides a latest poll.
I completely agree.....High Tech Needs High Touch! When you search high and low for a telephone number to speak with a person, often with many firms a number is not available. It becomes frustrating when you send an email and do not get a response.
We have to ask ourselves constantly what is the purpose of the technology we are using, and ensure that the tools are adding value to our value proposition -- not detracting. We can't let our tools run us.
What are your thougths?
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