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Scoop.it!
From
growmap
Some people believe it's enough to have a social media presence, but this viewpoint is shortsighted. Here's how to have a results-oriented SMM strategy. 
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Scoop.it!
Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
Scoop.it!
Overlooked is definitely the right word here, especially when it comes to tip #2. Each social network serves a different purpose, so it's important to keep that in mind with marketing campaigns. Read it at http://justcreative.com/2014/10/16/social-media-tips-to-boost-branding-clicks-conversions/
Scoop.it!
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
Scoop.it!
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
Scoop.it!
Picture this:You walk into a networking event. Your pockets are stuffed with your high-quality matte business cards. As you walk in, you get excited by the thought of everyone falling in love with
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Scoop.it!
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2017. (Bringing you this quarterly
Scoop.it!
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
Stephen Dale's curator insight,
December 21, 2014 5:33 AM
If I could summarise this article in just a few words it would be: Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. Reading time 5mins.
Scoop.it!
Some simple, yet effective ways to increase followership on Pinterest.
I like the first suggestion: "Create three boards, each targeted to a different customer segment. Fill these boards with aspirational and actionable Pins that resonate with these audiences. " What about you?
Bucles de Comunicación's curator insight,
October 17, 2014 5:30 AM
Distintas funciones para una misma app. Entretenimiento y oportunidad de mejorar tu trabajo a golpe de Pinterest
Scoop.it!
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2014. Amazon 49 percent of Internet ...
Scoop.it!
You love roundups. You have told me so countless times in emails and on social networks. Hence, this new series. Once a month, I will highlight a list five tools / services that I have tested and/o...
Scoop.it!
Robin Good's curator insight,
June 26, 2014 10:17 AM
Guillaume De Cugis, co-founder of Scoop.it, hits the nail right on the head for content marketers with a good article on the Business2Community.com site, where he highlights the declining benefits of social media marketing efforts on Facebook and correctly identifies: He writes: "...if you’re just tweeting links, you’re missing out. Why? Because:
. Instead, if you curate your own content hub on a specific topic:
Good basic analysis and advice for content marketers. De Cugis is right. 7/10 Read more at http://www.business2community.com/social-media/death-social-media-publishing-know-0920508 See the slide deck: http://www.slideshare.net/Scoopit/content-is-king-easy-simple-ways-to-curate-relevant-content 
Caroline Baldeyrou's curator insight,
June 30, 2014 3:58 AM
Très bon article du fondateur de Scoop It, qui explique pourquoi la curation sur Twitter (= "juste" partager des liens en moins de 140 caractères) ne suffit pas pour un content marketer, et pourquoi il faut créer son propre "hub de contenus". Une démonstration logique et imparable, à appliquer concrètement dès maintenant ! 
Caren Taubman Glasser's curator insight,
July 11, 2014 10:33 AM
This article highlights the declining benefits of social media marketing efforts on Facebook and explains why quality and engagement are key to remaining visible online
Scoop.it!
In his excellent post titled Social Media “Experts”: Please stop ruining social media, Chris Jenkins echoes what I have been preaching for years: There is no value in big followership based on bogus claims.
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![The History of Hashtags in Social Media Marketing [INFOGRAPHIC] - AllTwitter | Education 2.0 & 3.0 | Scoop.it](https://img.scoop.it/8SJxeWVtWO4bb8jIj41Z5Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
