Education 2.0 & 3.0

Periscope is a platform that allows content creators to gain instant feedback from their audience. You won’t get that on YouTube, Vimeo, or Facebook. You are able to interact with your audience and answer their questions during the broadcast. As you begin to gain a following you’ll start seeing familiar faces and they kind of become like friends.

I am a big fan of this new app and I cannot wait to see what’s in store for Periscope. Will it change the journalism industry? Who knows. What I do know is that every content creator, salesman, inventor, techie, artist, musician, and business person should be on this app....

Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).

A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....

Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV.

Those who have been testing Curator have seen strong increasesin audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues....