Businesses are competing in increasingly volatile and uncertain global situations. Rita McGrath suggests that stability, not change, is the state that is most dangerous in dynamic competitive environments, and argues that the end of competitive advantage means that the assumptions that underpin much of what we used to believe about running organisations are deeply flawed.
Via Kenneth Mikkelsen
The article in European Business Review relates to Rita McGrath's book: The End of Competitive Advantage.
See also my previous Scoop: Making the Shift from Sustainable to Transient Advantage.