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A social media command center is a dedicated area where a company can monitor and engage in social conversation around their brand and market.
Via Dr. Susan Bainbridge
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Rescooped by AlGonzalezinfo from The 21st Century |
Scoop.it!
Via Dr. Susan Bainbridge
Andreas Kuswara's comment,
June 11, 2013 9:07 PM
interesting, not sure how many would have the luxury to have such center. it has to be tied to a more traditional corporate management function to justify setting one up, probably.
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Very interesting read. I took the time to download the Clemson pdf, sign of things to come...
From the article:
What are some uses of social media command centers?
~Connect with key decision makers. Dell uses their command center to connect with IT leaders to uncover helpful information in order to better understand customers.
~Give executives an at-a-glance look at the social health of your brand. Cisco installed a 2-screen kiosk in front of their CEO and CMO’s offices so company leaders can keep one eye on the brand.
~Stay connected. Clemson University’s command center was used by student researchers to monitor conversations about academics, NCAA athletics, alumni and student activities, and community programs.
~Serve as the platform for your crisis communications plan. American Red Cross staff and digital volunteers listen to online conversations, interacting directly with people who need help or have questions.
~Inform content strategy and development. Edelman Digital is the interactive arm of the world’s largest independently-owned public relations firm. They’ve set up their own Social Intelligence Command Center (SICC), which monitors the social web to gather data for many activities, including content strategy and development.