Social Media Resources & e-learning

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.

... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”

This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.