Simply word vomiting your expertise on a blog or website doesn’t make you a thought leader. Readers won’t flock to your content just because you’ve written it.
Via Kenneth Mikkelsen
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I really appreciated the insight on this article about sponsored content. From the article:
LinkedIn’s sponsored posts have been highly effective for content sharing up to this point, too. They have actually outperformed standard LinkedIn CPC ads. Before crafting an article, think about how it will fit into the context of your social media distribution efforts.