Social Media Resources & e-learning

Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.

These are:

1. infographic creation
    
2. advertorial placement
    
3. press release distribution
    
4. article submission and guest blogging

If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.

Useful reminder for many content marketers. 7/10

Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 

Rules, rules and more rules...

Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own). 

Here is an interesting research article reporting on the SEO effectiveness of curated content, and of the type of curation that is most effective from this point of view.

Specifically, Virginia Nussey on BruceClay.com, wanted to find out if curated blog content could have the same SEO benefit as traditional blog content. To find out she run a specific test and measured the results.

Here the conclusions she arrived at after runing the test:

"When content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings.

The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post."

Key takeaways:

1. Text should be unique on the Web.

2. Sources linked to should be of high quality.

3. Add value to the collection, for instance through story-telling, new perspective or commentary.

Informative. Instructive. Useful. 8/10

Full article: http://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm

 200 word editorial is a real challenge for a coupon blogger.   Thanks for the great article!