Online Marketing Tools

Photo-Illustration by TIME; Getty Images Recently, I wanted a new pair of leather sandals. I narrowed my search down to a few favorite pairs, then compared prices before scouring the reviews. An hour later, I was still pondering which pair was the cutest, how much money I should spend, and whether the company’s return policy…

Image: The Verge A big worry about the rise of AI language models is that the internet will soon be subsumed in a tidal wave of automated spam. So far, these predictions have not yet come to pass (…

Unscrupulous brokers are continuing to infiltrate Facebook, Google and Trustpilot with fake reviews, according to a report from consumer group Which?. After setting up a fake business online –…

Credit to: arminhamidian Local business profiles like Google Business Profiles, Yelp, and Facebook now send the majority of leads to small businesses today. That means small businesses aren’t getting leads if they don’t have a stellar online profile reputation stuffed with positive reviews. Worse, they won’t get recommended in AI searches powered by Gemini or ChatGPT either, which could mean…

Studies have shown that between 80-90% of ALL consumers go online to look for reviews and information about a product or service before making a buying decision.This means that there's an EVER growing supply of people who will be searching for reviews because there will be an EVER growing supply...

Every local business knows that star ratings and reviews are important. But do they realize just how important? Just take a moment to soak up these 2022 online review facts: Reviews are among the m…