Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight,
November 17, 2014 7:43 PM
The stakes are higher in #Mobile. In 2013, there were 102 billion app downloads. 1/4 of them were used just once and never touched again! 3 important points to consider:
Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships. Is #gamification a possible solution to keep your customers engaged, share your thoughts?
Vittori's curator insight,
October 23, 2014 5:57 AM
Pour comprendre : e-learning et aujourd'hui mobile learning.
Rein Hof's curator insight,
July 8, 2013 12:19 PM
Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren?
sophiedesc's curator insight,
July 19, 2013 7:21 AM
Mobile Commerce:
> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)." > Roughly 58% of smartphone users have made purchases on their smartphones. > These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."
Katie Muirhead's curator insight,
August 20, 2014 12:17 PM
Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!
L'AN DIX MILLE's curator insight,
April 1, 2013 5:23 AM
Etude "Global Mobile Media Consumption" réalisée par le InMobi.
Albane Chepeau's curator insight,
December 10, 2013 5:24 AM
Un très bon insight sur l'utilisation des smartphones et des tablettes.
Axelle Breton's curator insight,
December 10, 2013 5:26 AM
Une étude intéressant sur le mobile et les tablettes |
MMA France's curator insight,
October 6, 2014 5:07 PM
Devenu une priorité dans les campagnes marketing, le mobile inspire les agences et les marques au fil de ses évolutions technologiques.
Henrik Safegaard - Cloneartist's curator insight,
June 27, 2014 2:58 AM
Good stories are like springboards that set off the reader’s imagination into a realm of co-creation, where the the story evokes personal tales from the reader. These intertwine and lead to richer, memorable story experiences. Click to read more.
Jeni Mawter's curator insight,
June 29, 2014 11:41 PM
Tablets are in the hands of every child and young adult across much of the planet. Children's and young adult storytellers take not.
Ricard Garcia's curator insight,
June 30, 2014 1:58 AM
Because one way or another... they are. Sooo, let's see how.
AUSLNX LLC's curator insight,
July 12, 2013 8:37 AM
Sifting throuhg the plethora of apps available is always a challenge. Free is always good but it must meet your specific needs.
Te L - Us Business Solutions's comment,
July 28, 2013 2:30 PM
Very true AUSLNX... It can be overwhelming.
Ryan Crowder's curator insight,
June 7, 2013 2:16 PM
Peeps consume different media at different times on different devices. Worth some thought for sure.
Mercedes Kamijo's curator insight,
May 2, 2013 10:25 PM
Este informe (en inglés) indaga sobre las opiniones de los padres cuyos hijos pertenecen a una generación móvil, desde niños en edad preescolar hasta estudiantes de la escuela secundaria. ¿Cómo perciben los padres el valor de los dispositivos móviles, qué piensan de su uso con objetivos educativos y de recreación, qué opinan de las posibilidades que brindan los móviles? En vista del creciente interés en el M-Learning por parte de instituciones educativas, y en la expansión de los modelos de BYOD ("Trae tu propio dispositivo"), los padres pueden llegar a ser aliados clave en este nuevo campo de aprendizaje.
Alexis Brantes's curator insight,
February 20, 2013 1:00 PM
As UX professionals, we all pay a lot of attention to users’ needs. When designing for mobile devices, we’re aware that there are some additional things that we must consider—such as how the context in which users employ their devices changes their interactions or usage patterns. |
How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?
"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"
Nice mapping on Mobile usage