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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | MarketingHits | Scoop.it
From www.searchenginepeople.com - March 15, 2014 6:27 PM
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
Brian Yanish - MarketingHits.com's insight:

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Peg Corwin's curator insight, March 15, 2014 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


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