Stephen Denning’s highly acclaimed book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century, is a primer for business leaders who are ready to embrace a radically different way of managing. With return on assets for U. S. firms at a mere quarter of 1965 levels, only one in five workers fully engaged at work, and customers virally ravaging brands on You Tube when bureaucratic minions turn deaf ears to their reasonable complaints, it’s very clear that the traditional management model is not designed for the unprecedented challenges facing business leaders in these first decades of the twenty-first century. We suddenly find ourselves in a new world with new rules. Radical Management is a management alternative that enables business leaders to master the new rules of twenty-first century business.
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Kenneth Mikkelsen