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Scoop.it!
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Via Robin Good, Guillaume Decugis, Simply Friday 
jalp Internet Consulting Services's comment,
April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment,
April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment,
May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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The Atlantic launches this week a paid, weekly curated selection of its best stories called the Atlantic Weekly.
From AdWeek: "The Atlantic Weekly will collect the week's best stories from TheAtlantic.com, The Atlantic Wire and The Atlantic Cities, as well as selections from its In Focus photo blog and an article from the magazine’s archive (reproduced as it originally appeared in print), reformatted as a magazine for the iPad and iPhone.
...will cost $1.99 for a single issue. Readers can also subscribe for $2.99 a month or $19.99 a year."
The reason for choosing this new direction sums up to this confession from editor in chief James Bennet: "Our concern has been that some of our better [online] pieces can get lost during the week, and that we’re not serving our readers as well on the weekend when there is time to lean back and digest a good idea."
"...will users pay for a magazine filled mostly with content that they can access for free on the Web?"
What do you think?
Original reporting from Adweek: http://www.adweek.com/news/press/atlantic-launches-paid-product-150392
Robin Good's commentary is far better than mine