As Google is slowly killing traditional SEO link building methods, we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them.
Via The Fish Firm II, Jeff Domansky, Marco Favero, malek
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Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.
Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).
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Great list for remembering what compels us to consume this thing called social media.