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As a special type of social networking sites, online dating sites have emerged as popular platforms for single people to seek potential romance. According to a recent survey, nearly 40 million single people (out of 54 million) in the U.S. have been trying online dating, and about 20% of committed relationships began online . Although some psychologists have questioned the reliability and effectiveness of online dating, recent empirical studies using the tracking data and survival analysis found that for heterosexual couples, meeting partners through online dating sites can speed up marriage. Besides, one survey found that marriages initiated through online channels are slightly less likely to break than through traditional offline channels and have a slightly higher level of marital satisfaction for the respondents.
