Marketing Scoops: Theft Prevention Steps By Chains May Drive Clients To Smaller Retailers  | ED 262 KCKCC Sp '24 | Scoop.it

Rising theft is a serious problem for retailers across the U.S., with smaller and big businesses alike losing about $112 billion annually to shoplifters. But a recent survey by the Software Advice IT advisory firm says the heavy-handed defensive responses to “shrink” by larger outlets and chains may benefit smaller stores, as clients seek out buying experiences that don’t feel so much like prison lockdowns.


Via Online Marketing