Your new post is loading...
The primary takeaway is that the Sunday morning interview shows potentially could improve their audience ratings by rebalancing their interviews to feature greater proportions of substantive policy content, relative to process-oriented, purely political content, and those types of interview guests who tend to provide more of the former relative to the latter. They might also benefit, albeit perhaps modestly so, from better matching their most commonly featured topics to those topics that attract the largest audiences, especially women, as well as by diversifying the demographics—race, gender, and even party ID—of guests. Finally, doing so is potentially beneficial not only for audience ratings, but also in terms of agenda setting—that is, earning secondary coverage of interviews in subsequent news reports.Click here to edit the content." [Executive Summary, p. 4]
