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Scoop.it!
"THE YEAR 2020 will mark the beginning of the decade of the yold, or the “young old”, as the Japanese call people aged between 65 and 75. The height of the baby boom, the period of high fertility in rich countries after the second world war, was 1955-60 ..." 
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Scoop.it!
"When it comes to choosing where to travel and stay on their journey, many consumers are looking to social influencers for aspirational recommendations. That's according to the findings of a recent global study by Oracle auditing consumer perceptions and hospitality brand realities of loyalty programs and influences ..."
Leona Ungerer's insight:
This post relates to section 16.3: Customer loyalty and section 16.4: Customer trust. It also is evident from the post that businesses should not make assumptions about customers' preferences (e.g., about loyalty programmes), but rather ask them about their preferences or undertake customer research. See also that travelers rely on information that they obtain through word-of-mouth in making their decisions.
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