"Find out how hotel managers, marketers, and CEOs use guest feedback technology to help them make informed decisions about budget, HR, and guest experience ..."
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This post relates to Study unit 3: The tourist as a human being (see, for instance, 3.2: Customer needs. It is mentioned in this section that "The methods companies use to conduct business must be analysed in terms of what the customer wants and needs. Market research activities should focus on identifying these needs, while policies and procedures should be structured to meet the identified needs". The post also relates to section 6.2.2: Customer research.
Feedback technology may assist in determining training needs and even determine opportunities for reward and recognition (see section 8.2.3.3: Rewarding and recognising exceIIent customer service).
Finally, the post mentions a number of South African hospitality service providers.