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"More than ever before, organizations rely on their employees' involvement, enthusiasm and commitment to be successful. The best customer service can only be achieved when employees bring their best selves to work each and every day. But how can leaders in an organization ensure that each employee does this? ..."
This post relates to section 8.2.3.1: Rewarding and recognising excellent customer service, where it is mentioned that if a company wants its staff to stay and grow with the company, it should recognise and reward them, not just for their years of service but for their accomplishments along the way. This post supports something that is mentioned in this section, namely that rewards do not always have to be expensive and the author also suggests adding a fun element to rewarding and recognising staff members.
Acknowledging good work typically supports employees' commitment and morale, as evident in the post.