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From
moz
Q: What kind of content should a local business develop?
A: The kind that converts!
Okay, you could have hit on that answer yourself, but as this post aims to demonstrate:
There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.
Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web....
Via Jeff Domansky, massimo facchinetti
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.