Content Marketing & Content Strategy
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Best Types of Content for Local Businesses: Building Geo-Topical Authority

Best Types of Content for Local Businesses: Building Geo-Topical Authority | Content Marketing & Content Strategy | Scoop.it
From moz.com - April 20, 2017 10:26 AM

Q: What kind of content should a local business develop?


A: The kind that converts!


Okay, you could have hit on that answer yourself, but as this post aims to demonstrate:


There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.


Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, April 20, 2017 9:55 AM

What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
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Three ways to use LinkedIn to support your content marketing strategy

Three ways to use LinkedIn to support your content marketing strategy | Content Marketing & Content Strategy | Scoop.it
From econsultancy.com - April 8, 2016 5:44 AM
For many B2B marketers, creating and distributing content is a challenging and time-consuming process.

Via Jay
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How to Write a Professional Bio For Your Social Media Profiles

How to Write a Professional Bio For Your Social Media Profiles | Content Marketing & Content Strategy | Scoop.it
From thenextweb.com - February 26, 2014 2:41 AM

Talking about yourself is hard. Doing it in 160 characters or less is even harderharder.


... It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!


All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”


In this post, we’ll go over the universal principles of a great social media bio – regardless of the network. We’ll also take a look at the big social media networks – Twitter, Facebook, LinkedIn and Google+ – and discover how to make the most of the bio space provided by each...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2014 2:09 AM

Really practical advice to help you get the most impact from your social media bios.
Tanja Elbaz's curator insight, November 27, 2023 10:09 AM
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The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017 | Content Marketing & Content Strategy | Scoop.it
From searchenginewatch.com - January 28, 2017 3:34 AM

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.


It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent.


No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2017 10:34 AM

Handy social marketing checklist.
Jeff Domansky's curator insight, January 27, 2017 10:39 AM

Handy social marketing checklist.
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Content Marketing & Content Strategy | Scoop.it
From blog.bufferapp.com - October 25, 2014 3:00 AM

How long should my tweet be? Or my blogpost? Or my headline?


I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.


I’d love to see if I can help make it even more useful.


Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.


And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.


Via Jeff Domansky
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Jeff Domansky's curator insight, October 25, 2014 2:40 AM

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10
Jeff Domansky's curator insight, October 25, 2014 2:46 AM

Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10
Marco Favero's curator insight, October 25, 2014 5:01 AM

aggiungi la tua intuizione ...
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Content Marketing & Content Strategy | Scoop.it
From www.saatchiasiapacific.com - December 23, 2013 4:59 AM

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...
Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.
Tanja Elbaz's curator insight, November 26, 2023 11:41 PM
 
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