Content Marketing & Content Strategy

If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind - and drive real business results!

Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.

Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple

Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.

The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! According to new research, social media marketers are turning to visual content to get the job done.

The power of visual content marketing isn’t a new concept. Graphic designers have always had a role to play in marketing and advertising, even on traditional media like TV and newspapers....

The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice

Most marketers think a webinar with six people is a failure. But what if the campaign had the best effect sales in the quarter? – Content Marketing Institute

Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.

So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.

Make sure it’s worthy and relevant to your audience....

The average consumer has stopped paying much attention to traditional marketing and advertising after decades of disruptive intrusions that are too often calculatingly misleading. Content marketing takes a different approach to reach and engage customers, one that’s less intrusive and treats them with more respect. Great content marketing offers something valuable to an audience, with no obligation to repay that offering. It is entertaining, insightful, relevant, and useful writing, graphics, video and/or audio. It seeks to establish a relationship with a relevant audience built on trust, so that when it comes to business time, prospects choose you over a competitor. 

The Content Marketing Institute’s research found 88 percent of companies are now using content marketing.

Accordingly, companies are stepping up their investment in content marketing staffing, technology, and strategy. According to Curata research, this year 75 percent of respondents are “increasing” or “significantly increasing” their investment in content marketing, because it’s a sophisticated marketing method that works.

Companies Can’t Keep up With Their Content NeedsCompanies continue to struggle to produce enough high-quality content to feed the beast. Which may be why 70 percent plan to produce even more content this year....

Should you use Wordpress or Medium or something else to start a blog? See the differences.

To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Blogging is a valuable investment that your business should…

This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!

I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas, infographics, and lead magnets, such as eBooks.

In this post, rather than GIVE you content marketing ideas, I’m going to tell you how (or where) to GET them.

Mostly, you “steal” them. But as I hope you know, I don’t mean you plagiarize the content other brands publish. That’ll get you nowhere. What I mean is marketing ideas are inspired by a myriad of resources—online and off.

The long list that follows explains exactly what I mean. I rely on these resources and you should too.

The biggest pain point of all to come out of the State of Content Marketing survey?

"Producing engaging content, consistently."

I had been reading all the results with mild interest until those words stopped me dead in my tracks. You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!

You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content....

The key to generating more sales is by one; targeting the right audience, two; generating content that specifically helps to drive more people through your sales funnel, and three; giving them a pleasant experience. In short, Targeting, optimizing sales funnel, and providing value.  Generating sales for any business is a primary goal, yet many businesses …

A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more. Read More

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.

With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

• Overview video of a product / solutions
• Intro / Getting started video using animation & UI Mockups
• How To Videos
• Youtube Promo / Promotional Video
• Infographics / Statics bundled to create Use case videos

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....

Your most important online asset is your content. Learn some solid ways to create content that will gain valuable social shares for your blog.