Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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Consumer companies during coronavirus crisis: Tips from China | McKinsey

Consumer companies during coronavirus crisis: Tips from China | McKinsey | Consumer and technological trends in China | Scoop.it

"During a virtual roundtable, China-based executives discuss their experience managing operations at leading consumer companies during the coronavirus crisis ..."

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Brand name strategy a must in China

Brand name strategy a must in China | Consumer and technological trends in China | Scoop.it

"A great Chinese brand name should never be 'the icing on the cake', but is instead key to an international brand's Chinese success, an industry figure has cautioned ..."

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How Estée Lauder is becoming locally relevant in China | Jing Daily

How Estée Lauder is becoming locally relevant in China | Jing Daily | Consumer and technological trends in China | Scoop.it

"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."

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Think you’ve got a strategy to enter the Chinese market? Think twice

Think you’ve got a strategy to enter the Chinese market? Think twice | Consumer and technological trends in China | Scoop.it

"Yu Yongfu is the chairman and CEO of UCWeb, whose mission is to provide a better mobile Internet experience to billions of users around the world. Earlier in his career, he was a VP at Legend Capital ..."

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