"The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Bikes, bikes, and more bikes. China’s streets have been invaded by bike rentals of every hue. More and more Chinese entrepreneurs are sparing no effort to jump on the sharing bandwagon. Now, when you walk around the streets or hang around shopping malls, there’s a high chance that you’ll come across a slew of shared …" 
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Scoop.it!
"The sharing economy in China is expected to grow 40 percent this year ..."
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