"Chinese brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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The best anti-thesis to the notion that domestic Chinese brands are often shunned by Chinese citizens. Although food safety still remains a concern, the progress made by China in its domestic manufacturing in terms of product quality and improving customers' brand perceptions will go a long way in stimulating domestic consumption - a key prerequisite for China's economic rebalancing to reduce its reliance on export-driven growth.