Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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Undercover influencers test the patience of China’s censors

Undercover influencers test the patience of China’s censors | Consumer and technological trends in China | Scoop.it

"While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content ..."

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Influencer marketing in China: How to find the right influencer?

Influencer marketing in China: How to find the right influencer? | Consumer and technological trends in China | Scoop.it

"As a global brand, how should you find the right influencer? And how should you measure the performance of your brand ambassadors?..."

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Eight ways e-commerce influencers court consumers in China

Eight ways e-commerce influencers court consumers in China | Consumer and technological trends in China | Scoop.it

"Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use ..."

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