"Playing with LEGO when I was a kid was great, because my friends and I could build the houses -- nay! castles! -- of our dreams and fill them with all the things kids want in a dream home ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in the subject line, too ..." 
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"Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging ..."
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"A phone company’s ad reaches a consumer looking for a new wireless plan. A car commercial is seen by a driver whose auto lease is about to expire. A bank gets its message in front of a small business owner who needs a loan ..."
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"Self-service technologies have the potential to boost a company's bottom line but there are pitfalls for unwary brands as their worth may fall in the eyes of consumers being asked to do the work ..."
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"The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was..."
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