How ‘influencer’ became a dirty word | consumer psychology | Scoop.it

"It was once considered one of the most enviable labels on social media: the "influencer” was someone associated with status, popularity, and money, thanks to their large and engaged social media following. But a raft of bad press has led to a revolt against the tag – and now some of the top names that depend on YouTube or Instagram for a living are distancing themselves from the influencer label ..."