consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Consumers play the ‘claim game’ with pet food

Consumers play the ‘claim game’ with pet food | consumer psychology | Scoop.it

"Nielsen reports growing trend of human-grade ingredients, more “free-from” options in pet food..."

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McDonald’s customers complaining because Mozzarella sticks should contain cheese

McDonald’s customers complaining because Mozzarella sticks should contain cheese | consumer psychology | Scoop.it

"Though you might be enticed by the idea of a fried, breaded shell with nothing but space in the middle, McDonald's customers are coming out against the fast food chain for an egregious lack of cheese ..."

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What the ingredients on your shampoo bottle actually mean

What the ingredients on your shampoo bottle actually mean | consumer psychology | Scoop.it

"That shampoo you're lathering into your hair may claim that it's packed with "all-natural ingredients," but the label tells a different story. DMDM hydantoin? Ammonium lauryl sulphate? What is this stuff anyhow? ..."

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Nutella fans are freaking out over recipe change

Nutella fans are freaking out over recipe change | consumer psychology | Scoop.it

"Fans of Nutella are going absolutely nuts after the brand changed its recipe. Nutella said in a post on its German Facebook page on Tuesday that it was "fine tuning" its recipe ..."

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Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog)

Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog) | consumer psychology | Scoop.it

"SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients ..."

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