"McCann Worldgroup's second global survey reveals some telling changes in consumer attitudes that could have a significant impact on how brands engage with them ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A survey carried out by Siegel+Gale shows the 100 top-rated global brands in terms of user experience, and simplicity of brand marketing and design ..." 
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"Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe ..."
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"Coca-Cola, Nestlé and IBM are among the global brands that have taken advantage of Turkey's strategic location as well as its sizeable domestic market, a new survey has found..."
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"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..."
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"Do your mobile and online marketing campaigns go dark just when your target customers are ready to buy? ..."
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"Which marketers tend to attract the same Twitter followers? To find out, SimplyMeasured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands ..."
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