consumer psychology
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Real-life consumer psychology – with a touch of technology
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Nando's now selling clothes – that change colour with your body heat – but not in SA

Nando's now selling clothes – that change colour with your body heat – but not in SA | consumer psychology | Scoop.it

"Nando's, known for its flame-grilled peri-peri style chicken, has entered the world of fashion, but you won't be able to get your hands on its colour-changing clothing in South Africa ..."

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Five ways the coronavirus changed how we eat fast food

Five ways the coronavirus changed how we eat fast food | consumer psychology | Scoop.it

"From what we buy to what we drink, coronavirus has upended all aspects of our lives. It's also apparent in what we eat, notably at the country's top fast-food chains ..."

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KFC makes headlines with voice marketing in India

KFC makes headlines with voice marketing in India | consumer psychology | Scoop.it

"Voice technology has changed how we find answers to our questions and make purchases. Now, it is going to change the way you grow your brand experience ..."

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McDonald's CMO bullish on tiered value menu amid competition 

McDonald's CMO bullish on tiered value menu amid competition  | consumer psychology | Scoop.it

"McDonald's is using traditional marketing and quick social media pushes to launch its new $1 $2 $3 Dollar Menu ..."

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How burgers conquered the city

How burgers conquered the city | consumer psychology | Scoop.it

"Small business loans backed by the federal government helped the Golden Arches and its rivals conquer the city ..."

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The ten fast-food chains with the happiest customers -- The Motley Fool

The ten fast-food chains with the happiest customers  --  The Motley Fool | consumer psychology | Scoop.it

"Can you guess which restaurant is the leader in customer satisfaction? ..."

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McDonald's to introduce mobile payment and ordering in the US in first half of 2017 - Geeky Gadgets

McDonald's to introduce mobile payment and ordering in the US in first half of 2017 - Geeky Gadgets | consumer psychology | Scoop.it

"Our phones are more powerful than ever these days and can be used for almost anything. They can help us stay fit, access the entire Internet, allow us to  ..."

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Starbucks has unleashed a new weapon in the war against McDonald's — and it's great news for consumers

Starbucks has unleashed a new weapon in the war against McDonald's — and it's great news for consumers | consumer psychology | Scoop.it

"Starbucks is taking a note from the fast-food industry's playbook, with a new bundled deal ..."

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KFC plagued by urban legends fueled by psychology - Discovery News

KFC plagued by urban legends fueled by psychology - Discovery News | consumer psychology | Scoop.it

"A man recently claimed to find a rat in his fast-food chicken order; it really was chicken, but why did he think otherwise? ..."

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Fast food restaurant design planned with consumer psychology in mind - QSR magazine

Fast food restaurant design planned with consumer psychology in mind - QSR magazine | consumer psychology | Scoop.it

"Environmental quirks in limited service design today are planned around consumer psychology to create an experience that employs more senses than taste ..."

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Why Won't McDonald's Really Lead?

Why Won't McDonald's Really Lead? | consumer psychology | Scoop.it

"The company thinks its customers are afraid of change, and it may be right; but it’s in a bind...."

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Hamburglar, Spuds, the Colonel retire as fast food grows up

Hamburglar, Spuds, the Colonel retire as fast food grows up | consumer psychology | Scoop.it

"Colonel Sanders could go the way of the Hamburglar, Spuds Mackenzie, the Taco Bell chihuahua and Burger King's king..."

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The rise and fall of #McDonald's pizza, a doomed fast-food icon

The rise and fall of #McDonald's pizza, a doomed fast-food icon | consumer psychology | Scoop.it
McDonald's tweeted recently:...
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Burger King encourages people to be heroes by staying home

Burger King encourages people to be heroes by staying home | consumer psychology | Scoop.it

"Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive ..."

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KFC will pay parents to name a baby for Colonel Sanders

KFC will pay parents to name a baby for Colonel Sanders | consumer psychology | Scoop.it

"KFC is promising $11,000 to the first baby named after Colonel Sanders and born on his birthday ..."

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McDonald’s has a new name … but China is not lovin’ it

McDonald’s has a new name … but China is not lovin’ it | consumer psychology | Scoop.it

"Once an exotic taste of foreign climes and symbol of rapid modernisation, the American fast-food giant is no longer flavour of the month ..."

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KFC wrote a romance novel for Mother's Day, and it's uncomfortably good

KFC wrote a romance novel for Mother's Day, and it's uncomfortably good | consumer psychology | Scoop.it

"Wieden + Kennedy creates the first Harland-quin tale, a 96-page story about passion, mysterious pasts and surprisingly little chicken ...."

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KFC to stop using chickens raised with human antibiotics

KFC to stop using chickens raised with human antibiotics | consumer psychology | Scoop.it

"KFC said it plans to stop serving chicken raised with antibiotics meant for humans ..."

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America's 'better burger' obsession is fading -- and a new kind of fast food is taking over

America's 'better burger' obsession is fading  --  and a new kind of fast food is taking over | consumer psychology | Scoop.it

"Better burger" chains from Smashburger to Five Guys have exploded in recent years, leading to industry heavyweights like McDonald's and Wendy's changing their strategies ..."

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Eight business strategies McDonald’s used to become a global fast-food empire

Eight business strategies McDonald’s used to become a global fast-food empire | consumer psychology | Scoop.it

"Here's what the fast-food powerhouse can teach you about business success ..."

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McDonald’s seeks its fast-food soul

McDonald’s seeks its fast-food soul | consumer psychology | Scoop.it

"A new chief executive took over last week, inheriting a weakened company that is under pressure to be both cheap and high-quality ..."

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McDonald’s gives itself a year and half to get into chipotle-fighting shape

McDonald’s gives itself a year and half to get into chipotle-fighting shape | consumer psychology | Scoop.it

"Dragged down by an eroded brand, McDonald's plans a reset over the next year and a half ..."

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Burger King Russia Positions Whopper As Substitute For Opium And/Or McDonald’s

Burger King Russia Positions Whopper As Substitute For Opium And/Or McDonald’s | consumer psychology | Scoop.it

"People are often quipping that fast food has a drug-like quality that keeps customers coming back for more, but the folks at Burger King’s Russian operation are making the connection quite literal, while at the same time apparently poking fun at McDonald's..."

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