consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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'Live shopping' is like QVC on steroids. Here's why these massive app-based events have taken over China — and are becoming more popular in the US.

'Live shopping' is like QVC on steroids. Here's why these massive app-based events have taken over China — and are becoming more popular in the US. | consumer psychology | Scoop.it

"Live shopping lets customers buy products via in real-time with entertaining hosts that is all the rage in China. Now, it's making its way to the US ..."

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South Africans spend close to R500 million on streaming subscriptions - IT News Africa -

South Africans spend close to R500 million on streaming subscriptions - IT News Africa - | consumer psychology | Scoop.it

"The use of video and music streaming services is rising significantly as South African consumers continue to look for ways to be entertained at a fraction of the usual cost ..." 

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What virtual reality can and can't do for your brand

What virtual reality can and can't do for your brand | consumer psychology | Scoop.it

"Brands hope virtual reality can foster a unique, entertaining, and unforgettable customer experience, but there are limits to its creative potential ..."

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Disney announces new nighttime shows, Pandora opening

Disney announces new nighttime shows, Pandora opening | consumer psychology | Scoop.it

"After a delay of several months, Animal Kingdom's River of Lights finally opens ..."

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This Disney drone light show looks like a beautiful alien invasion

This Disney drone light show looks like a beautiful alien invasion | consumer psychology | Scoop.it

"Drones are all the rage, but Disney has taken it to the next level with this synchronized drone light show. Disney was given special permission earlier this month from the Federal Aviation Administration to use drones in its theme parks ..."

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AT&T wants to keep your kids entertained on long road trips with in-car Wi-Fi service

AT&T wants to keep your kids entertained on long road trips with in-car Wi-Fi service | consumer psychology | Scoop.it

"AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars ..."

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Does binge-watching Netflix mean you're depressed?

Does binge-watching Netflix mean you're depressed? | consumer psychology | Scoop.it

"The way we consume television changed with the introduction of online streaming ..."

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Microsoft sees more than fun in a game like Minecraft

Microsoft sees more than fun in a game like Minecraft | consumer psychology | Scoop.it

"Microsoft’s acquisition of Minecraft would be an acknowledgment that gaming is central to many people’s lives, serving as an engaging mode of entertainment or merely a time killer ..."

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Product placement: From Hollywood to social media

Product placement: From Hollywood to social media | consumer psychology | Scoop.it

"This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media ..."

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Apple is ready for its Hollywood closeup, but will consumers bite?

Apple is ready for its Hollywood closeup, but will consumers bite? | consumer psychology | Scoop.it

"For now, it's all about Apple's TV app. You know, the first one you see when you turn on the Apple TV set-top box, which alerts you to the latest movies available for rent, TV shows to purchase and the like?  Apple sees a bigger future for the app, as a launchpad for a new entertainment service, and a place where folks can subscribe to other subscription services, like HBO and Showtime ..."

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Is adding a fifth Walt Disney World theme park as simple as baking more pie? - Theme Park University 

Is adding a fifth Walt Disney World theme park as simple as baking more pie? - Theme Park University  | consumer psychology | Scoop.it

"Sometimes you have to scratch your head. In an article posted to The Disney Blog website, a writer asks the question: “If you run a pie shop where you have 8 slices of pie and a line outside the door with 10 people in it. What do you do?”  What the author was referring to ..."

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The most loved, fun, relevant, engaging, social, and helpful brands

The most loved, fun, relevant, engaging, social, and helpful brands | consumer psychology | Scoop.it

"Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD ..."

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Disney theme parks to introduce DRONE shows just in time for Christmas

Disney theme parks to introduce DRONE shows just in time for Christmas | consumer psychology | Scoop.it

"A week after Walt Disney World was told by the US FAA, that it would be able to fly drones over the resort, it has released a new behind-the-scenes video of a test flight for a nighttime show ..."

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Disney to bring mobile technology to more of its parks

Disney to bring mobile technology to more of its parks | consumer psychology | Scoop.it

"The technology aims to help people plan trips in advance, move more quickly through the park and personalise visits ..."

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Connectivity in the car is not that safe, studies conclude - ConsumerAffairs

Connectivity in the car is not that safe, studies conclude - ConsumerAffairs | consumer psychology | Scoop.it

"Carmakers have, in recent years, spent a lot of effort beefing up their entertainment systems, adding bluetooth connectivity to allow streaming from smartphone ..."

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How technology is disrupting the entertainment industry

How technology is disrupting the entertainment industry | consumer psychology | Scoop.it

"...Broadly speaking, Leipzig identifies one of the biggest technological changes in recent times as being the advent of DVDs round about the turn of the century..."

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