consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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A guide to animated GIFs in e-mail

A guide to animated GIFs in e-mail | consumer psychology | Scoop.it

"We take a look at why animated GIFs are great to inject a little interest in email, how to use them, and show off some of our favorite recent campaigns ..."

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Will GIF-powered emails get more people RSVP'ing for events?

Will GIF-powered emails get more people RSVP'ing for events? | consumer psychology | Scoop.it

"GIFs have already overtaken brands' social media and online video. Next up: Email marketing ..."

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Technology is making it easy to put the personal touch into digital marketing

Technology is making it easy to put the personal touch into digital marketing | consumer psychology | Scoop.it

"Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can ..."

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The psychology of phishing

The psychology of phishing | consumer psychology | Scoop.it

"Phishing emails are without a doubt one of the biggest security issues consumers and businesses face today ..."

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The unexpected ways chat bots could change marketing

The unexpected ways chat bots could change marketing | consumer psychology | Scoop.it

"If this is truly the beginning of the rise of chat bots, let it be the beginning of finding something to replace the old ways of solving actual business challenges. Otherwise, I’ll see you at the pyre ..."

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People keep falling for phishing scams. It’s not entirely their fault.

People keep falling for phishing scams. It’s not entirely their fault. | consumer psychology | Scoop.it

"Perhaps the most surprising thing about this week’s reports of Russian hackers infiltrating an unclassified White House computer system is that for all their efforts the hackers appear to have been unable to retrieve anything more interesting than ..."

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Fake Pizza Hut anniversary email won’t give you free pizza, just malware

Fake Pizza Hut anniversary email won’t give you free pizza, just malware | consumer psychology | Scoop.it

"This e-mail that didn’t come from Pizza Hut (in spite of the half-baked attempt to make it look that way) contains malware that will give you more than indigestion.Emails for free pizza might be few and far between, so when one shows up in your ..."

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