consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How to reduce queue wait times

How to reduce queue wait times | consumer psychology | Scoop.it

"Businesses must ensure queues are both organized and effective. These six strategies will reduce wait times, improve the customer experience, and boost revenue ..."

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How brands can actually let AI do the talking

How brands can actually let AI do the talking | consumer psychology | Scoop.it

"Conversational AI allows brands to automate conversations with consumers at any point in their customer experience ..."

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Eight must-do ideas to create a killer e-Commerce customer experience 

Eight must-do ideas to create a killer e-Commerce customer experience  | consumer psychology | Scoop.it

"Providing a killer customer experience is vital for E-Commerce success. And today it’s more important than ever. According to Bain & Company, 80% of ..."

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Solving the customer-experience puzzle: A guidebook for government leaders | McKinsey & Company

Solving the customer-experience puzzle: A guidebook for government leaders | McKinsey & Company | consumer psychology | Scoop.it

"It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference--based on lessons from government leaders--can help ..."

Leona Ungerer's curator insight, May 16, 2018 7:29 AM

Although this post provides suggestions for government leaders, a lot of its content is relevant to IOP1502. And of course, considering that so many citizens are customers of governmental institutions, it is good to know that the same principles of supportive customer service ideally apply.

See, for instance, the reference to a customer-centric approach,  focusing on customer needs and walking in the footsteps of customers to get an idea of their experiences/perceptions. This especially relates to customer research (6.2.2) and notice how important customer-contact/frontline staff are - they interact most closely with customers and often understand customers' needs very well.

See also that a customer-centric approach involves all levels of an organisation.  The post also refers to customer satisfaction and that it is important to know what customers expect. Customers' expectations play an important role in whether they will be satisfied with their interaction with a company. Tourist satisfaction is discussed in section 15.4.

Some elements of system design (9.2) may also be relevant to this post, for instance, the discussion around customer pain points and waiting time.       

 

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Five fresh examples of customer experience innovation

Five fresh examples of customer experience innovation | consumer psychology | Scoop.it

"What are the ways you can make customers lives easier and better? If you start from there you will find yourself with tons of great ideas, and your business will go from disrupted to disruptor ..."

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Ten principles of customer strategy

Ten principles of customer strategy | consumer psychology | Scoop.it

"It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them ..."

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How Nike, Adidas are leading the future of retail

How Nike, Adidas are leading the future of retail | consumer psychology | Scoop.it

"New stores from Nike, Adidas are leading the future of retail ..."

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Retail trends: Vol. 1 Technology in retail | Deloitte Australia | Consumer & Industrial Products, Retail, Technology, Trends

Retail trends: Vol. 1 Technology in retail | Deloitte Australia | Consumer & Industrial Products, Retail, Technology, Trends | consumer psychology | Scoop.it

"A closer look at how bricks-and-mortar retailers can take advantage of technology developments to enhance customer experience and provide genuine omnichannel shopping ..."

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Marks & Spencer: what does 'putting the customer at the heart of everything' mean?

Marks & Spencer: what does 'putting the customer at the heart of everything' mean? | consumer psychology | Scoop.it

"Marks & Spencer has been all over the UK news this week, in the way that only Marks & Spencer can ..."

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Gucci emphasizes storytelling for updated Web site design - Luxury Daily

Gucci emphasizes storytelling for updated Web site design - Luxury Daily | consumer psychology | Scoop.it

"Gucci unveiled its new site on Oct ..."

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Customer experience earns brand loyalty at Freshii - Loyalty360

Customer experience earns brand loyalty at Freshii - Loyalty360 | consumer psychology | Scoop.it

"Freshii uses technology to engage customers and earn brand loyalty ..."

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2015 customer experience trends and tips

2015 customer experience trends and tips | consumer psychology | Scoop.it

"Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here ..."


Via Pantelis Chiotellis
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Study: This is who consumers trust most for shopping recommendations

Study: This is who consumers trust most for shopping recommendations | consumer psychology | Scoop.it

"Despite their high-profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa ..."

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PWC's Global Consumer Insights Survey 2019

PWC's Global Consumer Insights Survey 2019 | consumer psychology | Scoop.it

"The Global Consumer Insights Survey 2019 findings attest to the steady encroachment of digital technologies into every corner of consumers’ lives ..."

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Customer journey mapping: Delivering on customer experience promised 

Customer journey mapping: Delivering on customer experience promised  | consumer psychology | Scoop.it

"Through this approach, customer journey mapping can uncover what role the brand plays in peoples’ lives and optimize the customer experience ..."

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Five customer experience lessons from the world’s biggest brands 

Five customer experience lessons from the world’s biggest brands  | consumer psychology | Scoop.it

"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..." 

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TK Maxx celebrates the friction in its customer experience 

TK Maxx celebrates the friction in its customer experience  | consumer psychology | Scoop.it

"There is a lot of talk these days about creating friction-less customer experiences. TK Maxx isn't listening and in their most recent advertisement they celebrate the friction that is an essential part of their customer experience ..."

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The emotional side of customer experience – NRF Events

The emotional side of customer experience – NRF Events | consumer psychology | Scoop.it

"We tend to think of positive experiences as only being significant at the moment they happen. But the anticipation of a happy occurrence or the warmth of that afterglow can actually mean more, said …"

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Top seven tips to create a customer-centric culture | CustomerThink

Top seven tips to create a customer-centric culture | CustomerThink | consumer psychology | Scoop.it

"As customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that make managing it (customer experience that is) a reality ..."

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The tech behind the modern retailer [#Infographic]

The tech behind the modern retailer [#Infographic] | consumer psychology | Scoop.it

"Retailers are using in-store Wi-Fi, Bluetooth low energy beacons, mobile point-of-sale terminals and Internet of Things solutions to deliver a better customer experience ..."

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What really drives you crazy about waiting in line (it actually isn’t the wait at all)

What really drives you crazy about waiting in line (it actually isn’t the wait at all) | consumer psychology | Scoop.it

"The time that people spend waiting in line, and how they feel when they do so, is a big deal for average people and the economy ..."

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McDonald's tests out table service in effort to revamp image - Fox 59

McDonald's tests out table service in effort to revamp image - Fox 59 | consumer psychology | Scoop.it

"Table service at McDonald's? Yes, it's becoming a thing. The fast food giant has begun offering table service in some restaurants in the U.S. in a bid to revamp its image and re ..."

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Tech brands need to rethink devices

Tech brands need to rethink devices | consumer psychology | Scoop.it

"Only one in five consumers using a new digital device is able to do so without experiencing any problems, according to a new study which suggests that tech brands are not focused enough on the entire customer experience ..."

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Retail to go from “distributing product to distributing experiences” - ITBusiness.ca

Retail to go from “distributing product to distributing experiences” - ITBusiness.ca | consumer psychology | Scoop.it

" While marketers can typically model consumer behaviour based on the items they browse through online, or by looking at what consumers place in their carts, retailers ..."

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