consumer psychology
32.0K views | +11 today
Follow
consumer psychology
Business
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Brand activism works for Ben & Jerry's | WARC

Brand activism works for Ben & Jerry's | WARC | consumer psychology | Scoop.it
From www.warc.com - November 30, 2017 4:03 AM

"Ice cream brand Ben & Jerry’s has partnered with local activists to help Singapore tackle climate change in an initiative that also helped to enhance its brand purpose ..."

©

more...
No comment yet.
Sign up to comment
Rescooped by Leona Ungerer from Public Relations & Social Marketing Insight
Scoop.it!

The good, the generous and the galvanic: Marketing with purpose

The good, the generous and the galvanic: Marketing with purpose | consumer psychology | Scoop.it
From www.cmo.com.au - January 5, 2015 1:17 PM

"The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need” ..."


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 5, 2015 1:56 AM

Is marketing with purpose suddenly in vogue? It's conceivable that it may even deliver a higher ROI for companies.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn