consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Corporate social responsibility: Definition and examples

Corporate social responsibility: Definition and examples | consumer psychology | Scoop.it

"Understanding and maintaining corporate social responsibility is imperative for businesses, as most consumers place high importance on CSR ..."

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Rescooped by Leona Ungerer from Public Relations & Social Marketing Insight
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The good, the generous and the galvanic: Marketing with purpose

The good, the generous and the galvanic: Marketing with purpose | consumer psychology | Scoop.it

"The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need” ..."


Via Jeff Domansky
Jeff Domansky's curator insight, January 5, 2015 1:56 AM

Is marketing with purpose suddenly in vogue? It's conceivable that it may even deliver a higher ROI for companies.