consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How consumer expectations are changing traffic and transport design

How consumer expectations are changing traffic and transport design | consumer psychology | Scoop.it

"Traffic and transport planning can entice consumers back to entertainment precincts with the assurance of a positive experience from door-to-door ..."

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The article mentions Australia, but it has general relevance. 

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South Africans want brands to keep being active in their lives during lockdown

South Africans want brands to keep being active in their lives during lockdown | consumer psychology | Scoop.it

"A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown ..."

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Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now

Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now | consumer psychology | Scoop.it

"Consumers now are looking for more than great products. They want things that make the world better, made by people that share their values. That makes retail a much more complicated business than ever before ..."

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Consumers expect promotions, responses and 'holiday cheer' on social over the holidays [Report]

Consumers expect promotions, responses and 'holiday cheer' on social over the holidays [Report] | consumer psychology | Scoop.it

"Sprout Social have released a new report which looks at consumer expectations on social over the holidays ..."

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Three key emerging trends in consumer expectations - Marketing magazine Australia

Three key emerging trends in consumer expectations - Marketing magazine Australia | consumer psychology | Scoop.it

"These are the three key emerging trends in consumer expectations found by a study of 7000 people across 17 countries, conducted by Direction First and InSites Consulting ..."

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Digital gratitude, the blame game and one shot to impress | WARC

Digital gratitude, the blame game and one shot to impress | WARC | consumer psychology | Scoop.it

"AppDynamics’ Gregg Ostrowski says these are the three new customer dynamics that will shape technologists’ thinking in 2022 ..."

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Top 10 global consumer trends for 2020

Top 10 global consumer trends for 2020 | consumer psychology | Scoop.it

"People are beginning to accept that robots or other artificial intelligence (AI) can perform certain tasks traditionally done by humans ..."

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Top innovations in packaging

Top innovations in packaging | consumer psychology | Scoop.it

"It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet. Enhancing the user experience ..." 

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Nike activates 'Just do it'

Nike activates 'Just do it' | consumer psychology | Scoop.it

"Nike, the sporting goods group, is using digital innovation to continue transforming its iconic ..."

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