consumer psychology
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Real-life consumer psychology – with a touch of technology
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Coca-Cola opens a can of augmented reality to get consumers into the holiday spirit « Mobile AR News

Coca-Cola opens a can of augmented reality to get consumers into the holiday spirit « Mobile AR News | consumer psychology | Scoop.it

"Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice ..."

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Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness | consumer psychology | Scoop.it

"Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept..."

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