"According to Merriam-Webster, the Taylor Swift-inspired term is closely associated with the concepts of being real and actual ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use ..." 
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"Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe ..."
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"More brands are making values the centerpiece of their business—but cause marketing can do more harm than good if it's not perceived as authentic ..."
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"Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition ..."
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