"Brands hoping to reach Generation Z may benefit from tapping the growing number of 'micro-celebrities' active on platforms like Vine and YouTube, a leading executive from Microsoft has argued ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips ..." 
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From
gizmodo
"Vine, Twitter's six-second looping video app, just pushed another big update to its website, and it looks strangely familiar. It's got playlists, channels, trending tags, and a "popular now" curated feed ..."
Leona Ungerer's insight:
"And you no longer have to be a Vine user to use it."
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"From Vine to Instagram video and Snapchat, 2013 brought some new – or elevated – contenders in the world of micro-messaging and social engagement..."
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"Virgin Mobile, the telecoms group, believes that video app Vine offers the ideal opportunity to "flirt" with consumers..."
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"There’s been a lot of talk about Vine lately, but why should marketers care about Twitter’s video sharing app? We look at how brands from Oreo to Etsy are using Vine to educate customers..."
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"How a 24-year-old French guy went from a homeless entrepreneur to a social media celebrity in six seconds ..."
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"Popular stars of social media platforms like Vine and Instagram are making advertising deals with companies trying to reach their audiences ..."
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From
adage
"Vine's six-second medium has led to a rise in a new form of comedy that's fast and frenzied, causing brands to seek out comedians to reach the Vine audience. Brands are seeing new benefits such as repeat label exposure because videos automatically loop ..."
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"...With the recent announcement that Facebook plans to adopt video ads, marketers will soon be filling 15 second spots in your Facebook News Feed. Why so short?..."
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"In the great Vine vs. Instagram battle, which better matches your content marketing strategy? We break it down for you..."
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"Six seconds. That's all it takes for a video to leave a lasting impression. Such is the idea behind Vine, a fast-growing mobile app from Twitter that allows you to create short video clips..."
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