consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Designers react to the new Guinness logo

Designers react to the new Guinness logo | consumer psychology | Scoop.it

"The new logo replaces the previous design created in 2005 ..."

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An Incredible New Guinness Ad Breaks The Industry Stereotype

An Incredible New Guinness Ad Breaks The Industry Stereotype | consumer psychology | Scoop.it

"A new ad for Guinness positions the product as the beer for men of kindness and character..."

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Neil Gains's curator insight, September 8, 2013 5:45 AM

An interesting take on beer and buddies from Guinness