"NEW YORK (AP) — At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead ..."
"Gen Z is built differently. You can see it in the way they exchange ideas, interact online, eat and drink, how much they spend, and most importantly how they shop — and marketers need help navigating these different behaviors ..."
"Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business ..."
"Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component. Step aside, Facebook, Instagram and Snapchat ..."
"Video game mechanics have been slow to gain cache in the fashion industry, but that’s changing as shoppers compete for social capital and brands are eager to incentivize loyalty. Four-year-old shopping app Dote is billed as “Gen Z’s dream mall,” and its similarities with the mall heyday of the late ..."
"Many users are concealing their public photos and sharing instead in private spaces. It's something of a protest against the over-sharing culture of social media. And Gen Z is driving the trend ..."
"A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends ..."
"Perhaps one of the best ways to start building an understanding of Gen Z is to see how they are behaving similarly to and differently from other generations when it comes to brand loyalty ..."
"Consumers, especially younger ones, are losing trust in paid influencers and looking instead to organic grassroots communities where their like-minded peers are sharing content and commentary about brands and products they actually love ..."
"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."
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